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A growing trend on TikTok among young girls is raising eyebrows among health experts. A recent study conducted by Northwestern University in the United States has uncovered that the detailed skincare routines promoted by teenage influencers on this widely-used social media platform may do more harm than good. These videos, often featuring girls as young as 7 to 18, showcase complex beauty rituals that could potentially damage young skin rather than protect it.

The researchers examined 100 skincare videos and found that these routines typically involve an average of six products, costing around 168 dollars (approximately 124 pounds). In some cases, girls use over a dozen products, with expenses soaring above 500 dollars. Many of these young influencers, in clips often titled ‘Get Ready With Me’ or ‘Skincare Routine,’ are seen waking up as early as 4:30 a.m. to complete their extensive beauty regimes before starting their day.

However, experts warn that such practices can be harmful. Dr. Molly Hales, the lead researcher, explains that many of these products contain harsh ingredients like citric acid or fragrances that can irritate sensitive skin or increase vulnerability to sun damage, heightening the risk of sunburn or long-term skin problems. Alarmingly, only about 25% of the daytime routines shown in the videos include sunscreen, a critical component for skin protection. Overuse of products or combining those with strong, similar ingredients can weaken the skin’s natural barrier, potentially leading to lifelong issues such as allergies.

Beyond physical risks, there are deeper concerns. These videos often promote unrealistic beauty standards, emphasizing flawless, light skin without imperfections. Such ideals can put undue pressure on young girls to achieve an often impossible level of perfection, which is neither realistic nor necessary for healthy skin. Professor Tess McPherson from the British Association of Dermatologists has observed a rise in young patients visiting clinics with irritated skin, influenced by these social media trends. She advises that a simple routine with a gentle cleanser and sunscreen is sufficient for young skin.

This situation sheds light on the powerful influence of social media on young people’s behaviour and self-image. It raises important questions about how such platforms shape perceptions and the need to guide teenagers towards building self-confidence rather than chasing unattainable beauty ideals.