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[FCE] UK sales of new Tesla cars slump by more than a third amid Musk backlash | Tesla | The Guardian

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Tesla, the prominent electric car manufacturer, is experiencing a significant downturn in sales in the UK. Last month, the company sold just over 2,000 vehicles, a sharp drop of 36% compared to the 3,150 sold in May 2024. This decline mirrors a broader trend, with Tesla’s total UK sales for 2025 falling by nearly 8% compared to the previous year. The reasons behind this slump are multifaceted and have sparked considerable debate about the company’s future in the competitive electric vehicle market.

One major factor contributing to Tesla’s struggles appears to be public dissatisfaction with its billionaire owner, Elon Musk. Musk’s involvement in controversial political issues and his association with divisive figures have angered some potential buyers. This backlash has not been limited to the UK, with protests occurring at Tesla showrooms worldwide as people voice their frustration over Musk’s statements and actions. Such negative sentiment seems to be tarnishing Tesla’s brand image, directly affecting its sales figures.

In addition to public perception challenges, Tesla faces intense competition from other manufacturers, most notably China’s BYD. This rival company saw its UK sales skyrocket by 407% in May 2025, moving over 3,000 vehicles compared to fewer than 600 the previous year. Offering both hybrid and fully electric models, BYD appeals to a broader audience and surpassed Tesla as the UK’s top electric vehicle seller in January. This competitive pressure shows no signs of easing, posing a significant threat to Tesla’s market position.

Despite Tesla’s difficulties, the electric and hybrid car industry in the UK is thriving. Government regulations promoting zero-emission vehicles have encouraged manufacturers to reduce prices and introduce attractive incentives. As a result, nearly half of all new cars sold in May were electric or hybrid, indicating a strong consumer shift towards environmentally friendly options. This trend highlights a growing demand for sustainable transport, even as specific brands like Tesla struggle to maintain their foothold.

Tesla’s current challenges raise important questions about the role of a company’s leadership in shaping consumer choices. With competition intensifying and public opinion wavering, Tesla’s ability to adapt and rebuild trust may determine its future success in the UK market.

阅读练习

1. What is the main reason for Tesla’s sales decline in the UK?

  • A. A lack of government support for electric vehicles
  • B. Public dissatisfaction with Elon Musk’s actions
  • C. A decrease in demand for electric cars
  • D. Technical issues with Tesla vehicles

2. By how much did Tesla’s UK sales drop in May 2025 compared to May 2024?

  • A. 8%
  • B. 36%
  • C. 407%
  • D. 50%

3. How has BYD performed in the UK market compared to Tesla?

  • A. Its sales have remained steady while Tesla’s have grown.
  • B. It has seen a small increase in sales, unlike Tesla.
  • C. It has experienced a massive sales increase and overtaken Tesla.
  • D. It has struggled to compete with Tesla’s dominance.

4. What does the article suggest about the overall trend for electric and hybrid cars in the UK?

  • A. Demand is falling due to high prices.
  • B. Sales are increasing, supported by government policies.
  • C. Most consumers are uninterested in greener options.
  • D. The market is shrinking as Tesla loses ground.

5. What is implied about Tesla’s future in the UK market?

  • A. It is likely to recover quickly due to government support.
  • B. Its success depends on addressing competition and public trust.
  • C. It will dominate the market despite current challenges.
  • D. It has no chance of regaining its previous sales figures.