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Google recently decided to discontinue an artificial intelligence (AI) search feature known as “What People Suggest,” which previously allowed users to access health advice from individuals without professional medical qualifications. The initiative aimed to connect people with shared medical experiences, offering perspectives from those facing similar conditions. For instance, someone living with arthritis might have sought exercise tips from fellow sufferers through the platform.
Initially, Google launched “What People Suggest” with the conviction that AI could significantly enhance global health outcomes. Karen DeSalvo, Google’s former chief health officer, articulated the company’s view that while individuals actively seek expert medical information, they also highly value insights from others who share similar health challenges. The feature was designed to organise these online discussions into coherent themes, simplifying the process for users to find relevant peer-based advice. It was first introduced on mobile devices in the United States.
However, Google has quietly abandoned this project. A company spokesperson confirmed its removal, explaining it was part of a “broader simplification” of its search interface. Google maintained that the decision was unrelated to the quality or safety of the feature itself. This official statement has been met with considerable skepticism, particularly given the timing of the removal.
The discontinuation coincides with increasing public and media scrutiny over Google’s deployment of AI to disseminate health information to millions. Earlier this year, an investigation by The Guardian newspaper revealed that Google’s AI Overviews, which provide summaries above traditional search results, were generating inaccurate and potentially dangerous health advice. This discovery prompted Google to initially downplay the findings before eventually withdrawing AI Overviews for specific medical inquiries.
Despite its public explanations, Google has not provided a clear public announcement specifically detailing the cessation of “What People Suggest.” This lack of transparency has raised further questions about accountability within AI-driven health services. Nevertheless, Google’s commitment to exploring AI’s potential in health remains strong. The company is preparing for an upcoming event, “The Check Up,” where it plans to unveil new AI research and partnerships dedicated to tackling major global health challenges, suggesting a refined but unwavering focus on leveraging AI in healthcare.
